This script checks hourly the spent of campaign for today and if it’s higher than a set threshold % from its budget it will increase the budget by the percentage you set and email you changes – 1 email per 1 account processed – avoiding the campaigns you marked not to touch.
In about two months we’ll all hit that lovely time of the year called “shit, I should have bought the gifts like 2 months ago”. PPC and October-December season is a love&hate relationship. It’s the beautiful 3 months where you can bring your company or client the income totaling the other 9 months of the year combined.
All attention worthy PPC articles from the web in one place!
As a classicaly PPC trained monkey I learned to have my first basic set of columns.
Clicks, Impressions, CTR, Cost, Avg position, Avg CPC, Conversions, Conv.rate, CPA, Impr.share.
Well we all were in a way. That’s the way how we and our colleagues did it, and how we see it from the famous PPC blogs. However it’s a good base versions of the statistics overview, sometimes it can be blinding to be open to slightly unconventional metrics, that are in fact useful to have more insightful information.
Spotify – my best friend and a soulmate helped me find a podcast by Neil Patel and Eric Siu called “Marketing School | Digital Marketing | Online Marketing”. Is the title optimized? I think it might just be.