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Google AdWords will now be Google Ads
DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand:
Google Marketing Platform.
DoubleClick for Publishers and DoubleClick Ad Exchange unified under
Google Ad Manager.
Video Experiments, Video Creative Analytics, Director Mix and Video Ad Sequencing
Simply import your GMC feed and start shopping in Bing without waiting for an always-too-busy-developper.
Facebook today announced a pilot program that would allow group administrators to charge members for exclusive content.
8. For some advertisers new adwords (sorry, google ads) interface will be the only one already in July
Inspirational and Insightful
Lauren Rosner shares her frustration we all share when one gets to a certain point of A/B ad testing.
Get creative! You sell phones – When people mostly loose phones? – When they’re shitfaced! – Make sure to increase your budget for mobile phone campaign for biggest drinking holidays.
Let’s get technical
With Google pushing (for 5th year in row) that website speed is one of the ranking factor, AMP became a new buzz word. E-commerce needs it, mobile needs it, even PPC ads need it now since google is showing a tiny flashlight symbol next to the ad.