Monthly Must-Read: 13 Best PPC Articles in June 2018

Monthly-Must-Read-11-Best-PPC-Articles-in-June-2018

All attention worthy PPC articles from the web in one place!

 

Shortcut to:

 New Things (articles 1-10)

 Inspirational and Insightful (articles 11-12)

  Let’s get technical (article 13)


New Things

 

1. Google dropped 3 huge bombs at the end of the month

Google AdWords will now be Google Ads

DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand:
Google Marketing Platform.

DoubleClick for Publishers and DoubleClick Ad Exchange unified under
Google Ad Manager.

check it out on google blog 

 

 

2. New storytelling tools on Youtube

Video Experiments, Video Creative Analytics, Director Mix and Video Ad Sequencing

check it out on google blog 

 

 

3. Use Google Merchant Center in Bing Merchant Center

Simply import your GMC feed and start shopping in Bing without waiting for an always-too-busy-developper.

continue reading 

 

 

4. AdWords Launches Add-On for Google Sheets

get your add-on here 

 

 

5. AdWords Notes are finally available

more info 

 

 

6. Local Service Ads already available in specific US cities

countinue reading on ClixMarketing 

 

 

7. Facebook is testing paid subscription options for private groups

Facebook today announced a pilot program that would allow group administrators to charge members for exclusive content.

countinue reading 

 

 

8. For some advertisers new adwords (sorry, google ads) interface will be the only one already in July

countinue reading 

 

 

9. Now Facebook is putting autoplay video ads inside Messenger

countinue reading on Recode 

 

 

10. Bringing Shopping to Instagram Stories

countinue reading on Instagram’s blog 

 


Inspirational and Insightful

 

11. Life after A/B ads testing

Lauren Rosner shares her frustration we all share when one gets to a certain point of A/B ad testing.

continue reading on PPCHero ⯈⯈⯈

 

 

12. Retail seasonality: how drinking holidays can increase conversions

Get creative! You sell phones – When people mostly loose phones? – When they’re shitfaced! – Make sure to increase your budget for mobile phone campaign for biggest drinking holidays.

Image result for drunk irish

continue reading on SeerInteractive ⯈⯈⯈

 


Let’s get technical

 

13. AMP – everything you were scared to ask

With Google pushing (for 5th year in row) that website speed is one of the ranking factor, AMP became a new buzz word. E-commerce needs it, mobile needs it, even PPC ads need it now since google is showing a tiny flashlight symbol next to the ad.

AMP landing pages worth the fuss?

continue reading on Unbounce ⯈⯈⯈

       

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