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Showcase Shopping Ads are not THE brand new thing, but it is available only in the new interface so some advertiser could have skipped this feature. Check how to set it up in Clixmarketing article.
Previously it was required to have 10K total views to be eligible for monetization. From February 20th it would take a minimum of 1000 subs and 4000 hours within last year. YouTube is really bending for the advertisers.
Another amazing feature that has been rolled out globally at the end of the year.
What are Custom intent audiences and how to set them up.
Who needs your website anyway if you can check out directly on Google.
Inspirational and Insightful
Merkle blog shares their experience and data of Google rolling out not-so-close close variants update.
Merry shopping and search… Now kiss! Don’t think of those two like some totally separate campaigns, says PPCHero.
– Use search terms from shopping to expand search campaign keyword base
– Test best description/benefits/key points in text ads in search to find the catchiest shopping description
– Use Top Converting Keywords on the Search Side to Help with Product Names and Descriptions in Your Shopping Feed
Yes, you’re probably not a UX guy, but just imagine the audiences you can create and retarget from this.
Let’s get technical