LAST_7_DAYS IN PPC

πŸ‘©β€πŸ’» 🀘 πŸ”” PPC news and articles from the last 7 days: google ads explanations, new reporting tools in facebook, google shopping 100, image extensions and more.

GOOGLE ADS EXPLANATIONS

So you know like PPC specialist won’t be a job in 5 years because of all the automation and ML? Nah, I’m kidding.

But actually there’s one more feature added to Google Ads to replace you. Introducing explanations – a new feature that makes it easier than ever to dig into performance fluctuations.

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Explanations in Google Ads UI 1
Explanations in Google Ads UI 2

see google help article

Though while there’re still fuck ups in the system, we’ll have job to bitch with customer care πŸ™‚

GOOGLE SHOPPING 100

Top search products based on search data in US. Great for

  • finding inspiration for gifts
  • informing purchase department which products you might consider in your eshop
  • considering competitors keywords to bid on as an emerging competition

https://shopping.google.com/m/shopping-100/

FB + 3 NEW AD REPORTING TOOLS

Facebook is rolling out new tools to assist advertisers with analyzing campaign performance via SearchEngineLand.

  • Cross-Account Reporting
  • Custom Metrics
  • Conversion Path Reporting

see the full article

Facebook Introduces 3 New Ad Reporting Tools

IMAGE EXTENSIONS IN SEARCH ADS

It’s like here.. but not yet here. But some account have already starting seeing those.

Looks like one more nail in the SEO coffin since ads will take up now even more real estate.

read article on wordstream

TOP SEARCHES ON PINTEREST

Pinterest is introducing a new tool to help marketers keep up with the top US search terms on the platform.

Currently in beta, Pinterest Trends provides an overview of the most popular search terms from the past 12 months.

keep reading on SearchEngineLand

Pinterest Introduces Tool For Discovering Top US Search Terms

#foodforthought

HOLOGRAPHIC IN ADVERTISEMENT

Would this holograms be in our future? Would they become the tasteless blinking banners of the 2025? I’m very curious.

But.. hey, it looks like something from Blade Runner and i’m in!

GOOGLE MY BUSINESS AND WEBSITE

Pages from website are getting pulled into the GMB results …

via Jason Parks

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#agoodread

WHY YOUR MOBILE VISITORS DON’T BUY FROM YOUR ECOMMERCE SITE

A good big ass article from conversionsciences.com on analyzing your mobile ecommerce traffic.

  • what to analyze in your Google Analytics
  • reasons why people don’t buy
  • optimization tips for mobile cart checkout
Report showing the average order value for mobile is less than desktop. Figure 2: In this example, the average order value for mobile visitors is only $0.20 compared to $3.75 for desktop visitors.

see full article

       

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